Not Just Another Marketing Conference: Data & Analytics
MarTech. AI. Big Data. Attribution. Analytics. Integrations. Personalization. Privacy. Regulations. Date: May 30, 2019 Time: 2:00-6:00 PM Location: .ZACK / Sophie's Artist Lounge & Cocktail Club Every organization wants to leverage its data, but understanding the entire data landscape can seem overwhelming. Numerous touch points across distribution channels provide a surge of informative data that can be used to create, deliver, and sustain different initiatives. PREPARE YOUR MARKETERS OF TODAY TO BE MARKETERS OF TOMORROW Marketers of today have a lot on their plates. As teams navigate the ever-changing landscape of regulations, customer expectations, and available information, successful leaders understand that what worked in the past might not be the answer for the future. USE DATA PRESCRIPTIVELY, NOT DESCRIPTIVELY The truth is, data is not just numbers, it’s a story. Are you using data to your advantage? Are you using it responsibly? Legally? Can you confirm you are accessing the right information? Data already plays a key role in marketing strategy and with the increasing awareness of privacy and security, marketers have even more to prove. UNDERSTAND PRACTICAL DATA USES LOOKING FORWARD This workshop is not for the entry-level marketer. We get granular to expose possibly implications that come along with each topic to help you understand if and how this should be incorporated into your business’ strategy. PREPARE, ATTEND, SUCCEED Leave with actionable tactics you can immediately implement in your business and the strategic considerations you need to know for future planning. Attendees can expect: High-level flash presentation Power panel - submit your questions now Live workshop and take-home data assessment In-depth conversation with experts Post-event happy hour with food and drinks upstairs at Sophie's Artist Lounge & Cocktail Club (included) Earn your seat to maximize your investment; we will provide pre-workshop planning tools to help you make the most of your time. Speakers John Stefek, Senior VP, Global Digital Collections Director for Citi Hannah Ji, Technology, Privacy & Data Security Attorney at Polsinelli Wesley Biggs, CEO of PopWallet Liz Drazen, Director, Content and Communications at Perficient Jorge Zuloaga, Senior Director, Data Sciences at Big Squid ABOUT NJAMC Join the ANA Business Marketing — St. Louis to kick off the first of our series, Not Just Another Marketing Conference. As the name implies, this half-day un-workshop is a unique experience that will leave executive-level attendees better prepared to lead their teams into the future.
3224 Locust Street
Saint Louis, MO 63103
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